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'The Who' are one of the most influential and iconic bands of all time. Scomadi has taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London.


Making the announcement, Frank Sanderson, co-founder of Scomadi said, “It is a huge honour for Scomadi and an acknowledgment of our high quality of design and styling to be asked to produce our scooters in association with The Who - one of the 20th century’s most influential rock bands who are iconic in the scooter scene”.

 

The scooter has long been a symbol of the mod scene and British culture –
immortalised by The Who’s album ‘Quadrophenia’, so it’s very special to see its significance embodied in our collaboration together” added David Boyne, Managing Director, Bravado.

 

This aspirational scooter enables both the true enthusiast and those new to scootering, to enjoy classic styling but without sacrificing reliability or modern day functionality and performance

 

Scomadi in partnership with Bravado, Universal Music Group's leading merchandise and brand Management Company, are pleased to announce a collaboration with seminal British rock band 'The Who' to create a limited-edition range of uniquely themed scooters.

 

“The Who” limited edition Scomadi seen at Wembley Stadium, London alongside rock legends, Pete Townsend and Roger Daltry has generated huge interest amongst scooter aficionados. 

 

Incredibly, we have managed to secure twelve of these limited-edition beauties exclusively for enthusiasts here in Australia. 

 

REGISTER YOUR INTEREST NOW!

 

Pricing for this limited edition has yet to be finalised and delivery is expected to be in late August/September 2019, but you can register your interest in purchasing one of these future classics now. 

 

Everyone registered will receive regular availability updates together with confirmation of pricing as soon as it becomes available. In addition, those registered will also be offered first refusal when 'The Who' limited edition becomes available to purchase.